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We are committed to promoting responsible consumer communication and a culture of moderate consumption. In product development, we focus on developing sustainable product concepts. Ensuring product quality and safety is crucial in the beverage industry sector.  All of our products are prepared in accordance with strict requirements – as set forth in the applicable laws, rules and quality standards (quality management systems standard ISO 9001:2015, food safety management systems HACCP, FSSC 22000).

Responsible product concepts

A. Le Coq’s product portfolio includes more than 10 product categories. We strive every day to ensure that our product development is responsible and supports consumers’ lifestyles.

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Responsible consumption

To support responsible alcohol con­sumption, we guide consumers to enjoy alcohol and other products in moderation.

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Responsible consumer communication

We ensure that the marketing of our products is responsible. We follow several national and international responsible food and soft drink marketing principles. 

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More information in Group’s Annual Report.