Sustainable product concepts

We offer a wide variety of products, the development of which is guided by the changing needs of customers and consumers.

In product development:

• we are constantly increasing the share of alcohol-free products in the alcohol categories.
• we are constantly increasing the share of alcohol-free products in the whole product range.
• we are constantly paying attention to reducing the amount of added sugar in our products.
• we have undertaken to constantly develop products with healthy additional value and different functions (vitamins, minerals, proteins, etc.).
• the development of each new product is based on the principle of making it healthier: less alcohol, smaller quantities and less additives.
• we do not use azo dyes in our products.
• we have joined beer producers’ self-regulation, according to which we do not produce beer or long drinks that exceed 7 vol% or cider that exceeds 5.5 vol%.