Responsible consumer communication

We ensure that our product marketing and consumer communication is responsible. We follow several national and international principles for food and soft drink marketing. Our advertising complies with the ICC responsible marketing code. It also follows the self-regulation codes of the Confederation of Food and Drink Industries of the EU and the Estonian Breweries Association. We apply self-regulation in our marketing, sometimes stricter than official restrictions. This helps us meet industry expectations and promote responsible marketing in our sector. All our alcoholic beverage packaging includes labels indicating they are not suitable for pregnant women, minors, or those planning to drive.