According to a recent survey by Emor, A. Le Coq ranks among the ten favorite brands of people in Estonia this year. Estonia’s oldest and largest beverage producer shares the top rankings with well-known brands such as YouTube, Swedbank, Kalev, Coop, and Fazer.
In the survey, conducted for the 17th time, this year’s top three brands were YouTube, Swedbank, and Kalev. Alongside Smart-ID, Coop, Fazer, iPhone, Lidl, Selver, and Waze, A. Le Coq secured a place in the top ten of Estonia’s most loved brands.
“Being among Estonia’s most loved brands is a great honor for us. As a company with more than 200 years of history, we have been part of everyday life in Estonia for generations. As a beloved creator of beverages, our goal is to provide consumers with high-quality taste experiences and to develop drinks that meet their expectations in a changing world. This result confirms that our work is noticed and appreciated,” said Katrin Vernik, Marketing Director of A. Le Coq.
According to Katrin Männaste, Research Expert at Emor, the share of digital brands among Estonians’ favorite brands continues to grow year by year. At the same time, local brands with long histories maintain strong positions thanks to the emotional connection they have built with consumers.
To determine Estonia’s favorite brands, Emor conducted an online survey in May, in which 1,236 people aged 16–74 selected up to five of their favorite brands from a list of more than 160 brands.
