A. Le Coq Õllemaailm joined the annual museum ticket network, also known as the museum card
Starting from April 11th, it is possible to purchase the digital annual ticket for Estonian museums, known as the Museum Card, which allows unlimited visits to over 100 museums throughout Estonia, including A. Le Coq Beer World, within a year. The goal of the Museum Card is to introduce different museums and increase their accessibility.
The museums included in the Museum Card offer a wide range of themes, providing enjoyment for culture enthusiasts, adventure seekers, technology lovers, and nature enthusiasts. In total, there are over 500 exhibitions to explore in various locations across Estonia. The price of the Museum Card is 59 euros, and it can be purchased online or directly from the museums.
Annika Teder, the Program Manager of A. Le Coq Beer World, explained that joining the Museum Card was a logical step for the company. “A year ago, Beer World underwent a comprehensive renovation, and we believe that joining the Museum Card provides a great opportunity to introduce our renewed museum and the culture and history of beer to an even wider audience,” she commented.
At the heart of Beer World is a historically significant and well-preserved malt tower, which is known as a symbol of the city and one of the rarest industrial buildings in all of Europe. In addition to its distinctive architecture, Beer World offers intriguing devices and interactive exhibits, as well as captivating stories and legends. The museum can be visited independently or with a guide.
The eco-friendly Museum Card is digital and features a QR code, eliminating the need for a separate plastic card. Visitors are required to present their digital ticket or a valid identification document at the museum ticket counter. The activities of the Museum Card are organized by the Museum Card Foundation.
If you are seeking inspiration for your next outing and want to discover new exhibitions offered by museums, you can find more information at www.muuseumikaart.ee.
A. Le Coq Beer World welcomes new visitors. You can find the opening hours of the Beer Museum on the website https://ollemaailm.alecoq.ee/en/visitor-information/.