On November 27, the World Beverage Innovation Awards were announced in Germany. A. Le Coq received significant recognition, winning the packaging innovation category, surpassing competitors such as PepsiCo.
The winner was announced as the updated product line of the energy drink brand Dynami:t, featuring four different designs and flavors. “The innovation award is what excites us the most. It is a significant recognition for the team and partners with whom we developed the overall concept. Everything about the new Dynami:t series is unique: from the special-effect flavors and the concept of nocturnal animals to the innovative printing technology. The neon colors that glow in the dark perfectly capture the essence of an energy drink and the Dynami:t brand,” commented Katrin Vernik, Marketing Director at A. Le Coq.
The winners were announced at BrauBeviale, the leading beverage industry trade fair held in Germany. The award is presented by FoodBev Media, which has been organizing awards for over 20 years and is regarded as the most influential in the international food and beverage industry.
The Dynami:t beverage packaging was developed in collaboration with the marketing agency Taevas Ovigly and packaging company CANPACK.
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2. September 2024