A. Le Coq Expands Global Reach with Entry into Mexican Market

In November, the products of Estonia’s largest beverage producer, A. Le Coq, reached the Mexican market. A. Le Coq cocktails are now available in more than 300 stores across Mexico. This marks a significant step in A. Le Coq’s ambitious export strategy, which prioritizes exploring new markets.

Mexico – A Rapidly Growing Beverage Market

Jaanus Vihand, CEO of A. Le Coq, explains that South America has long been a key target market for the company. “Mexico is one of the world’s largest and fastest-growing beverage markets, where the popularity of ready-to-drink beverages is increasing significantly,” said Vihand. The company collaborated closely with local partners, who were identified at the Expo ANTAD & Alimentaria trade fair earlier this year.

“Our partner was impressed by the attractive design, high-quality taste, and diverse selection of our products, which provide opportunities to further develop the product range in the market,” Vihand added.

Increasing Export Share is a Priority

A. Le Coq currently exports approximately 30% of its total production, but the goal is to continuously increase this share. “The Estonian market is small in volume and declining in several categories, so our primary growth strategy is focused on exports,” said Vihand.

Mexico is not the only new market A. Le Coq entered this year. The list also includes Costa Rica, Suriname, Benin, the Pacific Islands (including Tuvalu and Fiji), and several Caribbean islands. Even more new markets are expected to be added at the beginning of the new year.

A. Le Coq now exports to more than 70 countries worldwide. The company’s products have achieved market leader positions in several regions, including Southern Europe, and have won international awards.

“Entering the Mexican market is a significant milestone that proves our ability to compete even in more challenging markets,” said Jaanus Vihand.