Triple Win in Portugal: Le Coq Named Top RTD Cocktail Brand for Three Years Running

The Ready-to-Drink (RTD) cocktail range by A. Le Coq, Estonia’s largest beverage producer, has been named best in its category in Portugal for the third year in a row. The prestigious “Cinco Estrelas” (Five Stars) award, based on independent consumer evaluations, confirms the company’s consistent quality and strong market position.

The “Cinco Estrelas” label is one of Portugal’s most respected consumer-driven quality marks. To receive the award, products undergo a thorough and independent evaluation process based on five key criteria: overall quality, consumer satisfaction, trust, innovation, and price-quality ratio.

Steady Success in a Competitive Market

The 2026 evaluation process highlights the significance of the award and the increasing competition in the region. This year, a record 362,100 Portuguese consumers participated in the study, evaluating a total of 1,276 brands—an increase of over 8% compared to the previous year. In the Food & Beverage sector, only 19 brands met the high standards required for the distinction, with Le Coq once again securing the win in the RTD cocktail category.

Securing the top spot for three consecutive years demonstrates a commitment to maintaining a consistently high standard. While the initial awards marked a successful entry into a new market, this year’s result confirms that the Le Coq brand has become a trusted and preferred choice for Portuguese consumers.

Focus on Trend-Conscious Product Development

The international success of the Le Coq cocktail range is driven by meticulous product development that aligns global flavor trends with consumer expectations. The selection features popular classic cocktails offered in both traditional and alcohol-free (mocktail) versions. Providing high-quality alcohol-free alternatives directly meets modern consumption habits, where great taste and conscious choices are highly valued.

Strategic Export and Global Market Position

A. Le Coq began exporting to Portugal in 2022 and has quickly secured a significant market share, now serving as a trendsetter in the RTD segment. Repeated recognition in Portugal is a major achievement for the company’s export strategy. It confirms that the Estonian food and beverage industry can compete successfully on global markets, offering quality that resonates with consumers far beyond its home borders.

Currently, A. Le Coq exports approximately 30% of its total production to more than 70 countries worldwide. The company’s products have achieved market-leading positions and won international awards in several regions, including Southern Europe.