A. Le Coq

2007 ‒ A. Le Coq bicentennial


In 2007, the company celebrated its 200th anniversary. The company name, A. Le Coq Tartu Brewery (A. Le Coq Tartu Õlletehas), was shortened into A. Le Coq Ltd., which was previously used from 1913 until 1940.

In April, the company launched a new quality beer A. Le Coq Special which was brewed to mark the bicentennial of the company. Nearly 6 million kroons (ca 384´000 Euros) were invested to launch this signature beer.

To mark the bicentennial, Andres Sepp, an Estonian beer history expert and the leader of the NPO Estonian Beer History Association, compiled a book „Õllelinn Tartu. A. Le Coq 1807-2007″ (Beer Town Tartu. A. Le Coq 1809-2007). The generous, 400-page publication gives an overview of beer history and traditions of Estonia, as well as the birth of A. Le Coq trademark and its launch in Estonia.

In 2007, A. Le Coq launched a new product category and started to produce Dynami:t energy drinks. In early 2008, the company entered another new product category – syrups.

In 2009, A. Le Coq relaunched the long-forgotten production of kvass and started to produce A. Le Coq Kvass. The natural A. Le Coq Kvass is produced from rye and barley malt and it has been fermented with yeast and healthy lactic bacteria, just like in the olden days. This product was a great success and it was awarded the title of Best New Product of Estonia in 2009. Today A. Le Coq Kvass is the most beloved kvass among Estonians.

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