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The Soviet regime was restored in Estonia in autumn 1944 and during the next decades, the company operated on the basis of a state-approved production plan. The production volumes of Tartu Õlletehas were constantly increased and the high level of new specialists turned it into one of the leading Soviet breweries in the 1960s.
Many technological innovations were developed in Tartu in cooperation with central Soviet institutions, which were later implemented in other breweries all over the USSR. In 1973, the company’s achievements were rewarded with the name Tartu Eksperimentaalõlletehas (Tartu Experimental Brewery). By the 1980s, beer production had grown by almost six times when compared to pre-war times. Bottling of the first Estonian mineral water, Värska, started in 1968 and it was also supplied to other regions of the USSR.