A. Le Coq Premium went into pint size for Christmas

18.11.2009

Estonian leading beer manufacturer A. Le Coq put the Estonia’s most sold beer A. Le Coq Premium into pint size cans for Christmas period, with the larger size package the company will give its customers more product without raising the price.

Company's manager Tarmo Noop said that A. Le Coq was the first Estonian drink manufacturer who launched pint size package this spring. "First we placed our beer Alexander into the bigger sized can and today we can clearly see that this innovation grew strongly the popularity of the beer," said Noop. "In August and September pint size Alexander was for the first time the most sold beer product in Estonia," added Noop.
Tarmo Noop said that for the Christmas period the company will also put its number one product Premium into pint size can and will enable this way more product for the same price during the holiday season. A. Le Coq pint size beer can is equal to 0,568 Liters. "I believe that the loyal friends of Premium beer have definitely deserved a little "extra"," humored Noop.
According to the research company Nielsen in August and September 2009 A. Le Coq Premium was continually the most sold beer in Estonia. The brand engrosses in Estonian beer market the largest 13.7 percent of the volume share.

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