A. Le Coq started to produce juicy energy drink Dynami:t Juice

06.11.2009

AS A. Le Coq launched Dynami:t Juice, an energy drink with fruit juice that consists up to 30% of natural apple, pear, mango, orange and passion fruit juice. The exotic flavored energy drinks calisthenic quality comes from natural ginseng and guarana.

A. Le Coq manager Tarmo Noop said that the company has been a part of an energy drink market for almost two years and during the time it is Dynami:t brand that has kept A. Le Coq's position at the head of Estonian energy drink market. „Since the consumers acceptance has been so positive then it is natural that one drink manufacturer has even more motivation to complement its assortment to be more exotic," said Noop. „The goal of our new energy drink with fruit juice is to offer more exceptional and definitely more tasteful alternative to traditional energy drinks," added Noop.
New energy drink Dynami:t Juice consists of up to 30% of fruit juice, of natural calisthenic ingredients such as ginseng, guarana and caffeine and vitamins. Dynami:t Juice consumption gives immediate invigorating effect, increases concentration, fastens metabolism and decreases hunger. Dynami:t Juice is directed mainly to people involved with stressful work, who require immediate invigoration against weariness and exhaustion.
Dynami:t Juice will come to sales in 0.5 Liter PET bottles. Approximate price of the product will be 12.90-13.90 kroons.
A. Le Coq entered energy drink market on 2007. In year 2009 the company engrosses the second position in Estonian energy drink market with its 20% market share.

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