Vision

 A. Le Coq's objective is to be the most attractive and respected beverage producer in Estonia.  

Mission

A. Le Coq creates positive enjoyment.

A. Le Coq’s principal values

ESTONIANNESS
• We want to be the best expert in Estonian beverage market.
• We are an Estonian company offering the best products to Estonian consumers.

RESPONSIBILITY
• In our activities we value responsibility and require responsibility from all our employees and partners.
• By focusing on our main activity we fulfil our commitments to our employees, partners, owners and the society.
• Efficiency, quality and environmental friendliness form a basis for the sustainability of our operations.
• We have long traditions of beverage industry, which we uphold and develop.

POSITIVITY
We find a positive solution to any challenge.

CUSTOMER FOCUS
In our activities and choices we pay heed to the customer's needs. Thus, every employee of A. Le Coq is responsible for customer satisfaction.

OPENNESS and DEVELOPMENT
We are open to innovation and place importance on continuous development and growth.