Social Responsibility

A. Le Coq supports

A. Le Coq creates a good feeling – The goal of A. Le Coq, the largest producer of beverages in Estonia, is to create a good feeling for all target groups. For the consumers – by offering products with the best taste and quality; for the society – by being an enterprise with a responsible and caring behaviour. We also ensure continuous profitability via customer-oriented approach, and we are a reliable partner to everyone we co-operate with. The enterprise supports top sports and hobby sports, culture and science, helping the development in these fields by being an efficient taxpayer. A. Le Coq also creates a good feeling for its employees, offering them a motivating work environment and economic stability. For its owners, the enterprise offers a well functioning enterprise, and also good efficiency, growth of the market share and ongoing profitability of the enterprise via motivated employees.

The current success of A. Le Coq has been achieved thanks to the positive support of the society. This is why we feel moral obligation and social responsibility to contribute to these fields that do not have sufficient funding otherwise. For us, social responsibility means thinking on a daily basis about ways to help the life in Estonia to get better.
During the years, we have provided financial and other support for those initiatives that we ourselves believe in the most. For us, long-term co-operation and via this also a more efficient support of a field is important. We will continue supporting good ideas in the future. And what's more – we have initiated and will initiate in the future such projects that make people's lives more complete and more diverse.
During the years, A. Le Coq has been supporting and initiating different charity projects, larger and smaller sports and cultural events, and campaigns for protecting the environment. A. Le Coq is the most successful enterprise in the Tartu region, thus we are continually interested in contributing to the development of this region.
Our supported projects are listed below with detailed information about each project. We also recommend you to visit the websites of the organisations we are supporting and, if possible, making your contribution to developing valuable initiatives and advancing the life in Estonia.

The field of education and science:
AHHAA Science Centre
We have been supporting AHHAA Science Centre since year 1999. AHHAA Science Centre was established in year 1997 and throughout its history has been a guide to science for nearly half a million people in every age. A. Le Coq believes that as a result of the activities of AHHAA Science Centre, Estonia becomes smarter. Many young and adult people interested in science can discover that "science bug" in them that can lead to great discoveries. The first large-scale exhibition – “Ahhaa – insects” was visited by nearly 60,000 people from all over Estonia. The activities of the Science Centre are constantly expanding.
See also (http://www.ahhaa.ee/)

A. Le Coq scholarships
In order to encourage acquiring practical knowledge, A. Le Coq supports with scholarships outstanding students of the Vocational Education Centres of Tartu County and Võru County in the fields of mechatronics, electrician's profession, locksmith's profession and information technology, whose attitude towards studying and work is an example to fellow students. If possible, these students can find employment in the beverage and beer production industry.
See more on the website at http://www.kultuurkapital.ee/ special scholarships

Culture:
Song and Dance Festivals
A. Le Coq has co-operated with the Estonian Song and Dance Festival Foundation since year 2001. In several years, we have supported the success of the largest events of our nation as the main sponsor of the Estonian Song and Dance Festival and of the Youth Song and Dance Festival. Song festivals are among the main carriers of the Estonian national culture. By supporting song celebrations, A. Le Coq is supporting the preservation of the traditions of Estonian culture and song festivals. The next nationwide Song and Dance Festival will take place in summer 2009.
The website of the Estonian Song and Dance Festival Foundation is at (http://www.laulupidu.ee/)

 

Social affairs:
Maarja Village
In 2001, Maarja Village was established by the parents and teachers of Tartu Maarja School and the members of the Tartu Toome Rotary Club and many supporters. The main goal of Maarja Village is to create a home for the Estonian youth with mental disabilities. A. Le Coq has been a constant supporter of Maarja Village since year 2002. The most important aspect in developing Maarja Village is that the weakest members of the society get to feel sincere joy of living. They feel that they are needed by someone in this world, and this is good for their spirits. Maarja Village is a bridge between people. It is a connecting point for people who have been living in two separate worlds until now.
Read more about Maarja Village there:
http://www.maarjakyla.ee/

Sports
A. Le Coq supports both the top athletes and those in hobby sports. A. Le Coq has been supporting two of the favourite sports of Estonians – football and basketball, and has implemented a support project for young top athletes.

Arctic Sport Club
A. Le Coq supports all people in hobby sports via Arctic Sport Club training clubs. The goal of these clubs, located in Tallinn and Tartu, is to provide the people with the joy of healthy body and healthy spirit. Both Tallinn club and Tartu club are great places for recovering and unwinding after a workday, where people can enjoy cheerful group trainings, relaxing yoga exercises, Pilates exercises, and various training classes in the fitness hall. Arctic Sport Club got its name from the Arctic Sport series of sports beverages by A. Le Coq. The common part of these two is that they give new energy and enliven both body and mind.

Young Olympics heroes
A. Le Coq is supporting the success of the future Olympic winners by 1 million EEK. In year 2006, A. Le Coq signed a long-term sponsorship contract with the Estonian Olympic Committee, for supporting the annual best young athlete with 1 million Estonian kroons. The goal of this support is to encourage the growth of new young top athletes and to ensure that Olympic medals can also be won in 10 years from now. The first contract for one million kroons was awarded to Heikki Nabi, a wrestler nominated the best young athlete in 2006 by Estonian sports unions and associations of sports journalists.
The website of the Estonian Olympic Committee is at http://www.eok.ee/
Young Olympics heroes

Football and youth football
Along with supporting top sports, A. Le Coq has also annually increased its contribution to the development of hobby sports, in order to make sports accessible to everybody. A. Le Coq is a long-time golden sponsor of the Estonian Football Association, developing the Estonian premium representative stadium A. Le Coq Arena and also supporting several youth projects via the Estonian Football Association.

In order to develop Estonian youth football, A. Le Coq has signed a long-term sponsorship contract with the Estonian Football Association, sponsoring together with UEFA the establishing of street football fields all over Estonia. Thanks to the financial support, the Estonian Football Association is planning to establish 40 football fields in the county centres, towns, cities and schools of Estonia in coming years.
The website of the Estonian Football Association is at http://www.jalgpalliliit.ee/
http://www.flora.ee/

Basketball
In years 2004 - 2005, A. Le Coq, in co-operation with the local governments, supported establishing of basketball courts in various locations of Estonia. By now, public basketball courts have been established in several Estonian towns, e.g. Pärnu, Jõhvi, Kunda, Keila and Võru. Thanks to these basketball courts, all players and fans have somewhere to play ball, to cheer their favourites and to spend their free time.

Hometown Tartu

We are very proud of our activities in developing our home region – the town of Tartu and its vicinity. As the most successful enterprise of Tartu County, A. Le Coq supports the largest water park in Southern Estonia - Aura Water Centre. This centre was established in 2001 and it includes a swimming pool, water attractions ands a health centre – this provides enough activities for everybody. The common values of the water park and the Aura trademark are quality and care, and also an active and healthy lifestyle.

The website of Aura Water Centre is at http://www.aurakeskus.ee/

In year 2006, an entirely new sports hall A. Le Coq SPORT was finished in Tartu with the support of A. Le Coq. This sports centre significantly expanded the sports possibilities of the youth of Tartu. The Sports Building of A. Le Coq, established in 2006, includes three sports courts, two of which are usually occupied by ball players and one by sports gymnasts. Together, these three sports courts comprise the main hall of the sports buildings where grandstands can seat over 2,000. Additionally, there is a training hall with two tatamis for judo clubs and also a training base for cyclists, a fitness centre, saunas and a sports medicine centre in the building.
The website of A. Le Coq SPORT is www.tartusport.ee/alecoq

Nature and environment:
In autumn 2006, A. Le Coq opened Aura nature trail at Rannamõisa nature reserve area, together with the Estonian Nature Foundation Aura. The goal of this nature trail is to offer families, students, teachers and other nature-loving people interested in nature new opportunities of spending quality time in nature and getting to know the Estonian nature. The environmental awareness of the enterprise is also evidenced by the ongoing investments into nature-friendly production technologies.
The website of the Estonian Nature Foundation is at http://www.elfond.ee/