A. Le Coq

JUICE MYTHS

Consumers sometimes think that juices in cartons are not natural and they only trust juices they’ve made themselves from fruits they’ve personally picked, heated and bottled.

However, industrial juice production is basically the same process that is used by our mothers and grandmothers, who pick the fruits, put them through a juice extractor, heat the juice and pour it into jars. The jars are then allowed to cool and are stored in a dark cellar or storage space.

There are two indicators that make industrial juice production different from making juice at home. Firstly, the production volumes are considerably larger. Industrial juice production makes it possible to offer many more varieties of juice to people. Secondly, industrial juice production gives everyone the chance to buy juice that complies with strict quality requirements.

A. Le Coq has joined SGF (Sure-Global-Fair), the organisation that unites European juice producers and inspects the quality and raw materials of juice. The quality requirements of SGF are higher than those established by law, which means that Aura juice products can always be trusted – both the juice and the raw material are produced at the highest inspected level of quality.

 Packaged juice – myth vs reality

Myth: Only freshly-pressed juice is healthy, as packaged juice is made of concentrate and contains a lot of preservatives and other chemicals.

Reality: Packaged juices are always free of preservatives and contain basically the same quantity of vitamins, minerals and micro-elements as raw juice.

Myth: Packaged juices keep for a year, so they must contain preservatives.

Reality: Packaged juice contains no preservatives. The long shelf life is guaranteed through aseptic bottling.

Myth: Nectar is thicker than juice.

Reality: The juice content of nectars is 25-50%. Pure juice is 100% juice.

Myth: A cardboard carton is not as good for juice as a glass bottle.

Reality: A cardboard carton protects the juice from light and air, helping it to maintain its best qualities.

Myth: Juices are full of sugar – choose fruit instead!

Reality: Pure juice (100%) is natural and preservative free, and producers aren’t allowed to add any sugar or other substances.

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