Welcome to the world of A. Le Coq
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Everyone who loves beer knows that there is a difference between one beer and another. Temperature. Head. The right glass. Small things that are easy to forget. Serving beer correctly makes it taste the way it should.
As one of the biggest breweries in the country, A. Le Coq believes it’s important to improve the level of serving beer in Estonia. In 2011 we launched the Beer Star project, which is aimed at developing beer culture in Estonia by making sure that beer is served with the respect it deserves – with dignity, and with food that matches best.
In the course of the project, we organise staff trainings in pubs, bars and restaurants that sell A. Le Coq beer nationwide. Everyone that completes the training successfully receives a special Beer Star certificate.
The Beer Star sign guarantees that beer is served to clients just the way it should be served.